Client: Redbank Wines

Exclusive to First Choice Liquor, the re-creation of Redbank’s ‘Sunday Morning’ has given new life to an under performing range.

The new look tells a story of shopping for fresh produce on a Sunday morning in the local Italian village – taking the consumer to that moment already experienced...or longing to experience. Traditionally, Italians enjoy a Prosecco aperitif late Sunday morning while preparing an abundance of dishes for the many friends and family soon to arrive.

Though very different to the current Redbank range, there is a clear evolution to retain the authenticity and heritage of the Redbank brand mark.