LA LA LAND
Client: Wingara Wine Group
Design Energy created five labels for The Wingara Wine Group’s La La Land range. Each label tells a different story about the whimsical world of La La Land, which is a fantastical adaptation of the "Alice in Wonderland" story.
Gold foil keys, locks & watches, falling down the rabbit hole, exploring the lush garden and a tea party, create energy and sparkle to these story telling chapters.
The wrap-around labels allow the consumer to explore the story, whilst the finishes and pearlescent, fabric-like stock add that extra interaction of touch. It packs a punch on shelf with great brand personality to stand out from the crowd.