Client: Katnook Estate
Design Energy created several wine label designs to fit within the Katnook portfolio, including a label for their prestigious Odyssey Cabernet Sauvignon. We have managed to give the labels their own individual look whilst following brand guidelines and maintaining the elegance and sophistication associated with the brand.
Katnook Limited Release wines are the pinnacle of the Katnook range of wines, only produced in outstanding vintages. The 2013 Odyssey Cabernet Sauvignon is this 20th vintage release for Katnook. Design Energy was asked to create a premium label that celebrated this milestone, but maintain the essence of this established Coonawarra brand. The Odyssey label is defined by the dominant use of black and gold foil finishes and a toothy, textured stock add to the premium quality of this brand.
Design Energy was also responsible for a series of print and web advertisements and the art direction of photography for this 20th vintage release campaign.