HELEN & JOEY ESTATE
Helen & Joey Estate
Helen & Joey Estate resides in the picturesque upper Yarra Valley. They contacted us about creating a wine brand that would suit the Chinese market. These wines needed to be visually strong with limited typography to reduce the language barrier. The unicorn symbol is synonymous with the winery branding and by adding Australian flora and visual tasting notes, we have created a visual story with a sense of place.
Their new wine-in-a-can sparkling range was created for both domestic and export markets. The unicorn runs free within the lush environment surrounded by Australian flora and insect life, depicting a healthy and beautiful vineyard. The simple tasting notes have been highlighted to appeal to the younger wine consumer.