Design Energy has upped the ante on this established brand from its previous packaging. The story behind the Villages concept is to create wines from different villages within a region. The design of this wine label is reflective of this French style of winemaking by creating a modern French typographical look. Green is used for wines from the Yarra Valley and red for wines from the Heathcote region. A fresh new brand lock up that is contemporary yet classic, has given this brand new life to ensure sales will grow.