Design Energy created a new look for De Bortoli’s ever-popular brand Gulf Station. The name change to G.S and the fresh new graphic black and white look, has created renewed interest in the brand, sold throughout Dan Murphy's stores. It appears modern, but has traditional cues relevant to the Gulf Station heritage. Gulf Station is a National Trust property and the keys represent ‘unlocking the past’. A silver foil treatment has been added to the keys so they look authentically old.