Elmswood Estate is situated in the Upper Yarra Valley with spectacular 180 views of the valley and surrounding hills. After a visit to the winery and discussion with the client, Design Energy decided to encapsulate this stunning view to create a sense of place. For a point of difference and shelf cut-through, we created a cut paper, collage feel to depict the artisan, hands-on style of wine making.
Each varietal has its own colour way to depict the wine style. Embellishments of a rough linen embossed texture, gold foil and high build varnish add to its premium appeal, resulting in a very tactile label to engage the consumer. We are delighted with the outcome and the client thinks so too –
“Whether it was the initial meeting to discuss what we were after with our new label, the unveiling of the initial concepts, or the presentation of the final design, we have been absolutely blown away by the creativity, understanding of the wine market, as well as the patience and professionalism shown by Trish from Design Energy. She really takes the time to understand the client’s needs, and has over-delivered at every stage of the process and we are completely delighted by the outcome.”
Han Tao Lau, Winemaker, Elmswood Estate