The GUSTO range of wines was created to appeal to a millennial audience within the younger wine explorer segment. The look is approachable, modern, graphic and clean.
The unpredictable, even cheeky and unorthodox Rosé colour combination of green and peach, has been used intentionally, not only to create impact and distinguish the brand from its conventional competitors, but to reach out beyond the traditional female consumer within the growing Rosé category. The Sangiovese and Pinot Grigio colouring was chosen to connect to their Italian varietal origins.
The overall look for GUSTO, like the name – is big, bold and confident. The addition of the geometric design wrapping around the sides of the label and cap, creates visual interest by contrasting with the bold restraint of the brand name lock-up. The inclusion of the tagline “Eat. Live. Love. with GUSTO” has been added as a visual statement to become memorable for the consumer, which will be included in all promotional material and advertising.