THE FOOD PURVEYOR
The Food Purveyor is all about regional, gourmet produce. Our brief was to create an earthy, approachable brand to communicate the hunter-gatherer nature of the company. Right from the start, our intention was to design a bag that people would use long after they had enjoyed the products. Continued use of the bag is not only environmentally friendly, it also builds ongoing brand awareness. From the swing tags to the website, simple graphic branding and earthy textures were applied throughout.