LA LA LAND PINOT NOIR
The Wingara Wine Group commissioned Design Energy to create two new labels to add to their existing La La Land range of wines. The inspiration for these wine labels is the whimsical, fantasy world of La La Land with a nod to the “Alice in Wonderland” story.
With the success of the first two stories, a third label, Pinot Noir, was created for the export market. Here there is a play on the inside, outside world within the chequered walls. These wrap-around labels allow the consumer to explore the story, whilst the finishes add that extra interaction of touch.