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DINNY GOONAN PROSERPINA

Design Energy was asked to create a Sparkling brand for the Dinny Goonan range with a connection to their flagship table wines. This brand is called Proserpina, goddess of springtime. To encapsulate the name and the fresh, bubbly style of this wine, we created a feminine, floral look, perfect for summer time drinking and the predominantly female market within this wine category.