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AIRS &

GRACES

Design Energy was approached by The Wingara Wine Group to create an exclusive mid-level, easy drinking brand for a major retail chain in the UK. To attract the younger wine explorer, the brand name AIRS & GRACES is a ‘tongue-in-cheek’ story of traditional etiquette and manners, breaking down any wine snobbery perceptions for this audience. The humour in the story, the quirky characters, the punchy graphic label and the strong purple cap is designed to create great shelf impact and is sure to resonate with this demographic.