LA LA LAND
Design Energy has designed five of the wine labels within the La La Land range of wines. Each label tells a different story that is loosely based on “Alice In Wonderland” where anything goes within the whimsical, fantasy world of La La Land. This gift box has been designed around visual cues of each La La Land label to create a new story that wraps around the box. The consumer can connect to their favourite La La Land imagery to further reinforce the brand. Each side has been thoughtfully designed to engage the consumer to explore around the box without focusing purely on the front.