De Bortoli Wines brief for this in-store Ritchies brand was all about quirky, Aussie fun. Our aim was to create a beach scene around the “legendary” Bathing Box where this close community get together. No bathing beauties here, but plenty of images to take you back to that seaside holiday. Cricket on the beach, seagulls and chips, sunburn and eskys. Sales have been strong and walking out the door.